灵雀云

应用场景

User behavior forecast and capacity expansion basis

Use customer portrait data to assess and predict the flow of people, and to better guide decisions about capacity expansion by analyzing the use of public services, buildings, and attractions. Analyze various factors that affect user ratings, and ultimately find the most influential factors and improve them in a targeted manner.
Target marketing

Improve a team's development efficiency through agile software development to improve the user experience. Use Cloud Native platform to create more targeted mobile advertising based on location publishing, creating new revenue streams.
Multimedia Webcast

The video website has a huge content and requires a rapid update. It needs to replace the original environment with a modern system architecture, so that massive amounts of video content can be updated in real time while the network error and jump rate can be reduced to improve the user experience.

灵雀云解决方案

Telecom Operator

All third-party applications can be centrally managed on a single platform and deeply interconnect with MSS; besides, all the resources are managed as one single pool through cluster management and are automatically scheduled and configured on demand. Unified IT governance and monitoring tool will be used to significantly cut IT cost.
Container-based technology will be used to build a flexible big data analytics platform, and advanced data analytics methodology will be used to draw the map of the locations of customers in real time. In this way, the network service of congested regions can be improved, and equipment capacity expansion or maintenance cost can be avoided.
Container-based DevOps platform will be used to manage the entire life cycle of applications, and Cloud Native technology and agile application development process will work together to accelerate iteration and improve the response rate of key businesses. Discovering new trends in social media through data analysis, further personalizing the interactive experience and quickly developing new businesses so that they can better realize profitability.

客户案例

A giant telecom carrier－video business construction of PaaS platform

企业背景面临的挑战和诉求解决方案客户收益

企业背景

This customer, a subsidiary of China Mobile with a registered capital of RMB 1.4 billion, is a high quality video service provider for Internet users. As the only operation entity involved in video business of China Mobile, this customer provides global audience with excellent video service.

This customer owns over 720,000 hours of HD video content and telecasts domestic and foreign sports events 24 hours each day. It also provides rolling updates of political, entertainment, sports, military and other short information content, updated to 2000 daily.

面临的挑战和诉求

• Existing conventional architecture unable to meet the demand of video business: New video business features fast updates and the release efficiency of existing architecture is rather low. Each time, release had to be done during ebb hours; besides, business verification was complicated and time consuming, and the business maintenance cost was high.

• Core business (video on demand system) cannot be expanded in real time during peak hours: Although high availability and business load were taken into account during system design, video service access amount is extremely uncontrollable, and insufficient resource reservation resulted in frequent service load faults.

• Development and test environments hard to maintain, inconsistent environment, low resources utilization: Current business capability is provided by several platforms, and each project has to handle the R&D tasks of its own business platform. As a result, independent host and environments resources are occupied, and it is almost impossible to perform joint commissioning and test for multiple services.

• Unable to offer normalized video capability service to third parties: Due to unnormalized R&D system, when providing service to third parties, multiple code versions need to maintain during the code submission process. Therefore, the customer was unable to offer unnormalized service capability.

解决方案

• Using Alauda to set up unified PAAS container cloud platform: Centrally manage multi-client application systems, connect in depth with video cloud service capability, open up the underlying resource pool, scale up/down automatically based on business load requirements.

• Using Alauda's automated O&M platform: It provides automatic log collection, automatically builds up business codes, automatically monitors data collection, and can perform quick deployment and publish for services around the video cloud capability platform.

• Alauda CI/CD functions can normalize R&D code submission, standardize business development, test and production publish processes and unify management of code submission regulations for R&D team.

客户收益

• It implements unified management for core business and enhances business O&M efficiency: Unified O&M of platform management business system can reduce O&M cost and increase business publish efficiency. Through the Alauda container platform, the unified R&D code output interface was standardized to increase the reusability of business code, and the tune of the development environment and production environment and the usability test of the business were also greatly improved.

• Geo-deployment resulting in significant improvement in productivity: Alauda platform is used to unify mirror management, implementing CDN business deployment and publish at carriers of provincial cities in China. This saves service deployment time and increases service response efficiency.

• Significant increase in underlying resources utilization: the underlying resources have been opened and shared, and it can implement on-demand resource allocation with the second-level deployment capability of container cloud platform.